Snowbird has strengthened its selection of unique Gourmet Plus Chipolata Sausages with the unveiling of an improved recipe for its beef variant – part of the only fully cooked and frozen range of chipolatas in natural casings on the market.

With no rusk or cereal, it features 90 per cent beef from carefully selected forequarter cuts and a secret blend of seasoning. The low fat, low salt recipe meets all FSA requirements to and beyond 2012.

Ideal for breakfasts and buffets, plus ready meals, the chipolatas leave the factory an attractive golden brown and can quickly be re-heated (in seconds in a microwave). They also hold well under lights.

“Interest in fully cooked chipolatas has grown thanks to our super premium quality range extension and this is driving the market forward,” said Joint Managing Director, Philip Paul.

The chipolatas are packed in 4 kilo units.