Installing a simple piece of new equipment in its factory has enabled Snowbird foods to enhance services to customers whilst also moving towards an improvement in its green credentials.

A specially commissioned bag printer has been installed by the fully cooked sausage company at is factory in Enfield and it can handle both four and six kilo scramble-style plastic bags.

Any agreed message can be programmed for printing through the five inch print head and messages can vary from a simple weight declaration and best before date to all the details need for full traceability – and even customer logos.

The new system replaces a time consuming, expensive and sometimes unreliable method using pre-printed sticky labels which sometimes did not survive customer handling processes.

Snowbird is now reviewing the availability of more robust plastic packaging in the hope that it can use them instead of cardboard boxes, thus reducing packaging waste.